Thông tin tuyển dụng

VNEXT SOFTWARE is a technology company specialising in system development, mobile applications, AI, and Blockchain solutions for clients across Japan and international markets in Asia, Europe, and the Americas. With over 17 years of operation, VNEXT has grown to a team of more than 450 professionals, operating across five offices located in Hanoi and Da Nang (Vietnam), as well as Tokyo, Fukuoka, and Osaka (Japan).

I. ROLE OVERVIEW

VNEXT Holdings is building our marketing function from the ground up — and we are looking for a hands-on professional who can both plan and execute.
This position will focus on three core areas:
(1) Building and maintaining the website content foundation
(2) Producing content targeting international B2B customers
(3) Proactively generating leads and initiating early-stage engagement before handing over to Sales.
This role reports directly to the Board of Directors and is ideal for someone who wants to make a real impact and grow into a managerial position as the Marketing team expands.

II. KEY RESPONSIBILITIES

A. Website & Case Study

• Collaborate with the Kaizen Team (internal tool development team) to improve website UI/UX, structure, and content toward an industry-based approach; identify and resolve bottlenecks in the customer journey
• Build a process to collect case studies from PMs/BrSEs after project completion and standardize them into web-ready formats (problem → solution → result)
• Maintain a regular website content update schedule: case studies, solution pages, blogs, and landing pages by industry
• Monitor website performance via GA4 and Search Console; propose improvements based on data

B. Customer-Focused Content

• Research and develop customer personas for target markets (Japan, Korea, Singapore, US) and industries
• Produce B2B content aligned with real customer needs: case studies, solution briefs, whitepapers, industry blogs, email sequences (in English; Japanese is a plus)
• Optimize on-page SEO and build topic clusters by industry to drive organic traffic from international markets
• Manage the content calendar and ensure consistent publishing across website and LinkedIn

C. Lead Mining

• Set up and operate systems to track user behavior on the website; identify buying signals and potential leads
• Proactively generate leads via LinkedIn, email outreach, and other relevant B2B channels
• Qualify leads (needs, company size, timeline) before setting up initial meetings
• Conduct initial outreach, coordinate meetings, and prepare structured briefs for Sales handover
• Use CRM systems (HubSpot or equivalent) to track, manage, and report lead status

III. REQUIREMENTS

• Experience & Expertise: 
  • Minimum 3–4 years of experience in B2B Marketing (IT outsourcing, enterprise software, or SaaS preferred)
  • Proven portfolio of B2B content: case studies, solution pages, industry blogs, or email campaigns
  • Experience participating in or supporting lead generation and pre-sales outreach
• Skills & Tools:
  • Professional-level English writing skills: clear, concise, and aligned with international B2B tone
  • Proficient in Google Analytics 4 and Search Console; basic on-page SEO experience (Ahrefs / SEMrush)
  • Experience using CRM systems (HubSpot or equivalent) to manage and track leads
  • Experience with LinkedIn outreach or B2B email marketing is a plus
  • Ability to leverage AI tools (e.g., ChatGPT, Claude) to create and optimize content, automate parts of outreach, conduct research, and synthesize data to improve productivity in a small team
• Personal Attributes: 
  • Self-driven and proactive: able to take ownership, plan, and execute independently
  • Result-oriented mindset: measure performance through data (traffic, leads, conversion)
  • Detail-oriented in content, agile in outreach — able to balance both effectively